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About us

How we started...
 
VICIA is a company that was started by three best friends, Nathan Flood, Jeremiah Patterson, and Gabe DeAnda who share a passion for health, fitness, and living extraordinary lives.  The three accomplished ultramarathon runners first came up with the idea for their premier product, the VICIA Energy Bar, after getting fed up with store-bought athletic supplements that did not share their enthusiasm for superior, healthy ingredients.  With daily training schedules that often consist of 13-30 mile runs, Bikram yoga practice, long cycling adventures, and grueling Crossfit training, optimal nutrition was a must to keep them fueled properly.  Using their vast background of health and fitness and experience working in a bakery, they came up with the incredibly delicious and exceptionally nutritious VICIA Energy Bar.  Using all-natural, raw, vegan, gluten free, soy free, non-GMO ingredients and fully enrobed in delicious organic dark chocolate, there is no other nutrition bar on the market like it.  Whether you are training for a 100 mile run, or just need a quick and healthy snack during your busy daily lives, you can rest assured and be confident that any products produced by VICIA will be on the forefront of superior nutrition.  

 

 

Why the name VICIA?

 Pronounced "Vee-See-Aye", the origin of our name comes from the epic quote by Julias Caeser: "Veni, Vedi, Vici" (I came, I saw, I conquered)  We used this idea to create our own word VICIA, which we translate as "the act of conquering". Have a bar and go out and Conquer Your Day! Whether its a workout, a run, or even just hunger.